Igniting a new era of tequila, boldly innovating with 100% agave, crafting vibrant expressions that honour traditions while creating an exhilarating experience for the modern drinker.
A tribute to the legendary haciendas that have cultivated blue agave for generations, HACIEN blends Mexican heritage with visionary thinking. Rooted in tradition but made for today, our Tequila honours the past while embracing bold new flavoured expressions, always innovating with 100% blue weber agave.
Our StoryThe blue agave plant (Agave tequilana) is a succulent — not a cactus as many people think — which is native to the dry regions of Mexico, particularly Jalisco. Agave is tended and harvested by jimadores, using knowledge passed down over the generations to ensure each plant is picked at the peak of ripeness. The sharp leaves are cut away, leaving the piña — the spherical core of the plant.
These are slowly baked to break down their complex sugars, then mashed or shredded to extract the agave juice. It’s this pure syrup that forms the basis of all tequilas. In some lower-quality tequilas, the syrup is mixed with other sugars or sweeteners. In HACIEN only 100% blue agave juice is used — resulting in a unique flavour profile which reflects its heritage.
We’re pleased to partner with some of the leading retailers and drinks brands in the industry, to bring HACIEN to an ever-wider audience.
Keep an eye on our social media and blog for stockist-exclusive pop-ups, and unique collaborations on HACIEN cocktails.
Find the latest news, details of HACIEN events and new stockists on our blog.